Recruiting - Day 1

There are several things to consider and techniques to use in successful recruiting. However, if you are looking for the silver bullet I'm going to give it to your right now, and it's a doozy, are you ready? ASK QUESTIONS!

Ok, so it's not that simple, but almost. The problem with most marketers when they are recruiting they are just spewing out information and letting the agent decide for himself whether what you have to say is good for him or not. Again, think like an agent on this one. If an agent was with a client and just started talking about how great his company was and all the wonderful things he could offer them, how successful do you think that agent would be? Not very is the answer to that question. So why should you act any differently to an agent. When the agent tells you that he doesn't want to answer your questions and just wants you to tell him about your program ask him this question,

"Agent, let me ask you this, if you were sitting with one of your clients and they told you to tell them what you have to offer. Would you just start telling them all the things you could do for them or would you have to ask questions first to make sure you made the correct recommendation?

It's amazing how well this works. So your goal for today is to focus on trying to ask more questions of the agents. I can almost guarantee you that you'll have to use the questions from above at least once today if you truly are asking questions to make a recommendation versus just spewing at the mouth and hoping something sticks.

Happy Recruiting. Click on the "comments" link below this post and give me your feedback.

The Marketer